一、机遇与挑战并存
shouquanqiujingjidahuanjingyingxiang,zaiguoquyinianchuantongzhubaoxingyederizibingbuhaoguo:jieshule30duoniandegaozengzhangqi,yitouzhajinlechannengguosheng、pinpaitongzhihuayanzhongdegangaqi。muqianzhubaochengpinshichangdekucunliangyueyoushuwanyiyuan。2016nian,zhubaoxingyebeitijizuiduodejiushi“chuangxin”。biaomingxingyetuichenchuxin、yongyubiange,xingyefazhantaishizhujianhuinuan xianghao。
2016nianzhubaoshoushizhongduanshichangrengchao5000yi。jufenxi,zhubaoshoushixingyeyuji2019- 2021niankeyidadao11000yiyuandeshichangkongjian。2017nianjiangshizhubaochanyejiegouxinggaigehefazhandeyinian。
二、2016珠宝行业的销售概况
zhubaozhongduanxiaofeibaochiyidingdezengzhang,duoyuanhuadeshichangzhubuwanshan。jutongji,2016nianwoguozhubaoyexiaofeishichangxiaoshourengbaochizai5000yirenminbiyishang,yijiushiquanqiuzuida、zuizhongyaodezhubaoshichangzhiyi,duogezhubaopinleixiaofeijushijieqianlie。qizhong,huangjin、baiyin、bojin、yushi、zhenzhudengchanpinxiaoshoujunjushijieshouwei,zuanshixiaofeijushijiedierwei,caisebaoshi、banbaoshidengxiaofeiyechuyushijielingxianshuiping。zhujianxingchengpinleifengfu、duoyuanhuadezhubaoshichang。
1、qizhonghuangjinxiaofeiliangchaoguo900dun,yishilianxusinianjushijiediyi。shichangxiaoshoueyue3100yiyuan,zhanwoguozhubaolingshouzongedejin60%。
2、qitaguijinshushichangxiaoshouyue400yiyuan。qizhong,baiyinshoushijiqiminyongyin4000dunzuoyou,shoushiyongbojinxiaofeiyue35dun。
3、zuanshipinleizhongduanshichangxiaoshouyue450yiyuan。
4、zhenzhunianchanliangyue800dun,qizhongyibanbeiguoneishichangxiaofei,xiaoshoueyue150yiyuan。
5、caisebaoshi、banbaoshixiaofeiyue200yiyuan。
6、feicui、yushishichangzeshijiandipingwendejixiang。shichangxiaoshoueyue400yiyuan。
7、gexinghuachanpinjizhinenghuashoushidengxiaofeichengxiankuaisufazhandetaishi。fangshoushi、zhinenghuashoushidengchanpinxiaofeichaoguo200yiyuan。
三、珠宝行业普遍存在的问题
1、jiagongnengliguosheng:yushichangxiaofeixinxibuduicheng,mangmushengchan。
2、zhubaoshichangguosheng:zhubaodichan、jiaoyizhongxin、daxingzhubaojiaoyishichangbiandikaihua,mangmukuozhang,meiyoukaolvdaoshichangrongliang。
3、zhubaochanpinguosheng:chanpinleitong、tongzhihuapinleiguofenshengchan,shangjiahexiaofeizhewufaxiaohua。
4、pinpaixingxiangyishimohu:70%deshengchanchangjiahexiaoshoushangjiameiyoupinpaijiansheyishi,haishianlaoyitaodefangshijinxingshengchanxiaoshou,meiyouzizhupaizi。
5、xiaofeixinxibuduicheng:xiaofeishichangdexingchenghejiegoubiandongyuyigediqudejingjifazhanhexiaofeiguanniandegengxinyouhendadeguanxi,buzhidaozhongduanxiaofeizhedexihaosuiyishengchan、jinrushichangxiaoshou。
6、yuanchuangshejinanyijinrushichang:zijinboruo,meiyouxionghoudecailijiangyuanchuangshejiliniankaifachengchanpintuichushichang,quefaqudao。
7、chanpinshejigongyiquefatese:quefaduigongyijishudechuangxinyanfa,duigaokejigongyijigongyijishuchiguanwangtaiduzhanbiduo。
8、yeneiqiyeliangjifenhuayuequyanzhong,xingyejizhongduzengjia:zijinxionghoudeqiyepinpaijianshe、qudaojianshe、shichangbawo、zhubaojinrongdengfangmianyuelaiyuechengshu,zheipixinxingliliang,zaishichangshangsuozhandefenejixukuoda,qishichangjingzhenglishiweixiaoxingdezhubaoqiye、getishanghuwufakanghengde。
四、未来珠宝行业的发展趋势
2017nianshizhiguanzhongyaodeyinian,shengzesheng!jishugaibianshengchanli,chuangxingaibianchanyejiegou。yaocunhuo,yaofazhan,bixuzhudongchujiyingduishichangbianhua。weilai,woguojingjijianghuibaochizhonggaosufazhan,zuoweijuyouwuzhi、jinrong、wenhuaduozhongshuxingdezhubaochanpinshichang,jianghuihuodegengduoxiaofeizhedeqinglai,zhubaochanyejianghuidedaojinyibudefazhan。
1、dapideshengchanchangjia,youqishiguoqudaijiagongdexiaochangjiangzhijiechengweizhongduanlingshoushangdegongyingshang,shenzhizhijiecanyulingshou。
2、xingyejizhongduzhubutigao,shichangxiangzhimingpinpaijuji,zijinshiliboruo、pinpaixingxiangmohu、chanpinquefatesedexiaozhubaoqiyejiangmianlintaotai。
3、qudao、pinpai、pinleiyouhuayuexianzhongyao,xianxiaqudaohongliqiyiguo,longtouzhandianfanghuan,zheyanneibuyouhuayuqudaokongzhili。xianshangqudaoyupinpaibinggouweizhongyaofangxiang。
4、ersanxianchengshifazhanchengweixingyezengzhangdian,sansixianzhubaoshoushishichangdezengzhangsudujiangchixugaoyuyi、erxianchengshi。zhubaodianxiachenxiangzhenshequchengweixinliangdian,kaixiaodian,duokaidian,qingzichan,jiezhuhulianwangxingchengziyuangongxiang。
五、未来珠宝行业的发展趋势
2017nianshizhiguanzhongyaodeyinian,shengzesheng!jishugaibianshengchanli,chuangxingaibianchanyejiegou。yaocunhuo,yaofazhan,bixuzhudongchujiyingduishichangbianhua。weilai,woguojingjijianghuibaochizhonggaosufazhan,zuoweijuyouwuzhi、jinrong、wenhuaduozhongshuxingdezhubaochanpinshichang,jianghuihuodegengduoxiaofeizhedeqinglai,zhubaochanyejianghuidedaojinyibudefazhan。
1、dapideshengchanchangjia,youqishiguoqudaijiagongdexiaochangjiangzhijiechengweizhongduanlingshoushangdegongyingshang,shenzhizhijiecanyulingshou。
2、xingyejizhongduzhubutigao,shichangxiangzhimingpinpaijuji ,zijinshiliboruo、pinpaixingxiangmohu、chanpinquefatesedexiaozhubaoqiyejiangmianlintaotai。
3、qudao、pinpai、pinleiyouhuayuexianzhongyao,xianxiaqudaohongliqiyiguo,longtouzhandianfanghuan,zheyanneibuyouhuayuqudaokongzhili。xianshangqudaoyupinpaibinggouweizhongyaofangxiang。
4、ersanxianchengshifazhanchengweixingyezengzhangdian,sansixianzhubaoshoushishichangdezengzhangsudujiangchixugaoyuyi、erxianchengshi。zhubaodianxiachenxiangzhenshequchengweixinliangdian,kaixiaodian,duokaidian ,qingzichan,jiezhuhulianwangxingchengziyuangongxiang!
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深圳市罗湖区翠竹街道贝丽北路金展珠宝广场二十层20F-05/06
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