中国一线城市珠宝高端消费情况

 　　zhongguoyixianchengshizhubaogaoduanxiaofeiqingkuang。hennanxiangxin，zaishechipindexiaofeitongjizhong，woguoshishechipinxiaofeidaguo。zhubaoshoushixingyesuiranzaiwoguoqibujiaowan，danshijinnianlaisuizheguominjingjidekuaisufazhan，woguozhubaoshoushixingyechengxiankuaisufazhantaishi。woguozhubaoshoushixingyedezongexiaoshouliangliangniandizeng。juzhongguozhubaoyushishoushiguanlizhongxinguji，zhongguojiangzai2020nianchengweishijieshangzuidadezhubaoxiaofeishichang。

我国一些重要珠宝首饰消费量居世界前列

　　zhongguoyixianchengshizhubaogaoduanxiaofeiqingkuang,muqianzaizhongguojingjichixukuaisufazhan、renjunshourubuduantigaodezhengtijingjihuanjingxia，zhongguodaludezhubaoxiaofeiyijinrugaosufazhandekuaichedao，chengweijizhufang、qichezhihouzhongguoshichangdedisandaxiaofeiredian。2011nian，yixianchengshigoumaiguozhubaodegaoduanxiaofeizhezhong，renjunxiaofeieda24,065yuan。conggoumaijiagekan，pingjundanjiagoumaijiagewei 17,352yuan，qizhonghaiwaipinpaidepingjungoumaijiagexiangduijiaogao，dadao21,654yuan，bentupinpaipingjungoumaijiagewei11,985yuan。

“装饰自己，凸显品味”和“奖励自己”是一线城市高端消费者最主要的购买动机

　　zhengtilaikan，zaiyixianchengshigaoduanxiaofeizhezhong，“zhuangshiziji，tuxianpinwei”he“jiangliziji”shixiaofeizhegoumaizhubaoshizuizhuyaodegoumaidongji。zaibeijing，yin“dinghun、jiehunhuoqitazhongyaoshike”eryinqidezhubaogoumaizhanbilizuigao，erzaishanghaiheguangzhou，zhuangshiziji、jianglizijidengshiyongmudesuozhanbilijiaogao，zhidezhuyideshi，zaiguangzhou，yizengsongqinyouweimudedezhubaogoumaiyuangaoyubeijingheshanghai。

　　zhongguoyixianchengshizhubaogaoduanxiaofeiqingkuang,zhenduipinpaizhubaoxiaofeirenkeshang，zhoudafuyi87.1%deshichangrenzhilvgaojubangshou，qicishizhoushengsheng，renzhilvdadao80.6%。xiaofeizheduipinpaiderenzhichengxianchumingxiandediyuxingtezheng，ruliufu、jinzhizundenggangzipinpaizaiguangzhoudeshichangrenzhilvjiuyaoyuanyuangaoyuzaibeijingheshanghai，erxieruilinzaishanghaiheguangzhouderenzhilvyuangaoyubeijingshichang。

一线城市高端消费者主要珠宝品牌认知率

　　zhongguoyixianchengshizhubaogaoduanxiaofeiqingkuang,genjuguowaishechipinxiaofeimoshifenxi，shechipinbaokuochengbao、sirenyouting、yishupin、zhubaomingbiao、gaoduanmingjiu、gaojifuzhuangdeng。tongshishechipinxiaofeichengxianmingxiandexuqiucengji，dangrenjungdpdadao3000—4000meiyuanshi，xiaofeixuqiuzhuyaojizhongzaizhubao、mingbiao、fuzhuangdengpinlei，suizherenjungdpjinyibutisheng，xiaofeixuqiujiangzhujiantishengdaoyishupin、sirenyouting、chengbaodengpinlei。