郑州晚报：我爱钻石网从传统门店到网络直销的华丽转身

渠道之变 珠宝“网”市有多大？

　　时下，经济危机的持续蔓延，让许多珠宝商的销售渠道从传统的单店经营拓展为厂家直营、电视购物、网络销售等模式并行。虽说网上购物已不是新鲜事，可网上购买价格上千甚至数万的钻石，对一般人来说还很陌生。业内人士认为，网络销售是新兴的珠宝销售渠道，也是珠宝品牌在将来的销售中不可或缺的一部分，但是网络的虚幻，在点燃网上销售珠宝的火苗的同时，也制约了其有序发展。晚报记者 谢宽

　　现象：多家珠宝商纷纷“触”网

　　近日，记者从各方了解到，为了适应时下新的消费潮流，多家珠宝商纷纷“触”网，一探究竟。网店上不仅钻石多样，戒托款式也异常丰富。而8月8日，河南省唯一一家颇具规模的C2C钻石销售网店“我爱钻石网”郑州国贸中心体验店的开业，更加快了奢侈品钻石通过网络得以交易的步伐。

　　gaiwangzhangongzuorenyuangaosujizhe：“jinxienianbushaozhimingzhubaoshangfenfenyuyixiedaxingdewangzhanhezuo，kaifawangluoshangcheng、wangluozhixiao，yituijian、cuxiaodengxingshichuxian，zheizaiyidingchengdushangyetianbulewangluoshangzhubaoshichangdekongbai。”ercaifangzhong，jinxinzhubaoqihuafuzerenxieruoyebiaoshi：“wangluoxinxingyingxiaodechuxian，shijinhoudefazhanqushi，bujinliangdaerqiejiaoyifangbian，yinciwomenyizhizaiguanzhu。”

　　原因：低成本下开拓竞争新平台

　　julejie，zhubaochuantongxiaoshoumoshiweidianmianhejutaixiaoshou，qiezhubaodianduochuyudoushihuangjindiduan，xutourudaliangzijinyongyudianmianzhuangxiuheguanggao，chengzailedaliangderenli、wuliheyunyingchengben。erzhubaowangluoxiaoshouxianshangyituozhuanyedepinpaiwangzhanhuowangluoshangcheng，xianxiashelitiyanzhongxin，wupifashangdengzhongjianhuanjie，caiyongwangluozhixiaomoshi，shengqulexuduodianmianfeiyong、guanggaofeiyong。

　　tongshi，suizhezhubaoyejingzhengdezhubujiada，shichangbaoheduyuelaiyueyanzhong，zhongduopinpaichangshangfaxianfenjidailidengchuantongdexiaoshouqudaoshidechanpinxiaoshoulirunlvpubianxiajiang，yushifenfenzhuanshenxunzhaoxindexiaoshouqudaolaigaishanlirunlaiyuanjiegou，wangluozhixiaoziranchengweishangjiatuozhanxiaoshoudexintujing。

　　“yinweixuanzedichengbendetuiguangqudaohejiaoshaodehuobizijinjiya，tongyangpinzhidezuanshi，wangluoshangdejiageyuchuantongmendiandezuanshixiaoshoujiagexiangbi，shenzhikexiangcha20%。”woaizuanshiwangjingligaosujizhe，zhubaozaiwangshangdechenggongxiaoshouchuleqijiagededilian，haideyiyu“luozuanjiazuantuo”dengtesedingzhifuwu，rangkehuxiangshouchaozhi、tiexindeyouzhifuwu。

　　分析：利益发掘 尚需时日

　　zaihulianwangtiaozhanchuantongxiaoshouqudaodetongshi，dangzhongduozuanshixiaoshouwangzhanruyuhouchunsunbanmaochulaideshihou，bunanfaxian，ruqitaxingyeyiyang，zhubaowangluozhixiaodegenyuanwuyishishangjiaduilirundequshi。yeneirenshirenwei，bazhubaoxiaoshoumubiaosuodingwangluo，zheiyeshixiaofeifenzhongdejieguo。kechenshedemendiankongjianshiyouxiande，wangshangshujukuqueshiyigewuxiangainian。yibufenrenxiguanmendiangoumai，danshihenduorenxiguanwangshanggoumai，zheigequntigengshuxiwangluo，keyiliyongwangluoyoushiquxunzhao、qubijiao，zhaodaozuibianyizuishihezijidedongxi。

　　danshimianduiwangluolingshoushangdeduoduobiren，dabufenchuantonglingshoushangmuqianrengranduiwangluoqudaochiguanwangtaidu。jinxinzhubaoqihuafuzerenxieruorenwei：“congmuqiandexingshilaikan，wangluoyingxiaohaichuzaifazhanchuqijieduan，henduoxiaofeizhehuiduichanpinchanshengzhiyi，zhubaozuoweishechipin，buxiangyifudengshangpinyiyangfangbianchushou，erqiezhubaoxiaoshoubuzhishijiageshangwenti，gengduodeshikaoshitidiandefenweihechanpindefujiazhilaiyingxiao，jiandanlaijiang，xiaofeizheganshoudaoshitishi，caihuixinyuanyiman。”

　　yeyouyeneirenshibiaoshi，wangluoyingxiaoqianzangdeliyishijudade，danjiuzhubaotexingeryan，wangluoxiaoshouxuyaoxiangdangzhangshijiandeweihuyugonggu，danjiumuqianwangluozuanshilingshoushangdejingzhenghaichuzaibizhimingdu、bixinyu、bijiagedechujijieduan，yaoxiangzhenzhengzuodazuoqiang，rengxutishengzishenjingzhengli，dazaoshuyuzijidetesehuajingyingfuwu，manzuxiaofeizhedexuqiu。