珍珠；珍珠粉美容行业受宠

　　rujin，zaimeironghufuxingyeli，zhenzhufenfeichangrexiao，beishounvxingxiaofeizhedeqinglai，youqiyinamizhenzhufenguangshouhuanying。ranerjinrimeitipinpinbaochu“zhenzhufenyongbeiqiaofenmaochong”、“namizhenzhufenmingbufushi”dengshijianyinfaleyeneisikao。jizhelejiedao，lijingshijinianfazhandezhenzhufenchanye，muqianxingyeheguojiabiaozhunchichimeiyouchutai，xiangguanzhuanjiahuyujinkuaichutaizhenzhufenxiangguanbiaozhun。

　　准入门槛低珍珠粉行业鱼目混珠

　　“zhenzhufenshiyongbeiqiaozuochengde”、“namizhenzhufentuyouxuming”dengbaodaoyinqixiaofeizhedeguangfanguanzhu。qishi，zhenzhufenxingyeyijingbushidiyicizaoyuzheiyangdeweiji。zaozai2004 nian、2006nianyouguanbumenxianhouliangcijinxingzhenzhufenshichangzhuanxiangzhengzhixingdong，zhengzhizhongdianzhiyibianshiyongbeiqiaofenmaochongzhenzhufendengxingwei，danxiaoguoyizhibujia。“zhenzhufenshengchanzhunrumenjiantaidile!”yeneirenshichencanmiaozaitanqizhenzhufenxingyeshiyizhenjianxuedigaosujizhe。zhenzhufenjiagongyoufeichangyoujiudelishi，zaishipinanquanfachutaizhiqian，zhenzhufenquandouyiputongshipinde“shizihao”leishenbao，xianjibumenjiukeyipifu。xuduobujubeishengchanxiandejiatingzuofangyejiaruqizhong，daozhizhenggeshichangdizhi、hunluan、wuxu。ershichangwuxudebiaoxianjiushiexingjingzheng，jiagechajuhenda。zhengguiqiyeshengchandegaodangzhenzhufenmeijinkemaidao3000yuan，yixiexiaojiagongqiyeshengchandezhenzhufenjinshoujishiyuan。jiagezhanzhixia，weijiangdichengben，gebieqiyejiuyongbeiqiaofentidai，zhenzhufenshichangchuxianlehenduo “ligui”。“zhenzhufenxingyezhong，yizhenzhuweiyuanliaodezhengguijunbuhenduo。”zhejiangzhangshengniaoyaoyeyouxiangongsidongshizhangruanhuajunshuodao。

　　julejie，zhongtouzhengquanzaizhejiangshanxiahuzhenzhujituangufenyouxiangongsishangshiqiandeyifenshendudiaoyanbaogaozhongcheng，2006nianzhongguodanshuizhenzhuchanliangyijingzhanquanqiuzhenzhuzongchanliangde95%yishang。danyouyuyangzhidanshuizhenzhudeshuiyutiaojianyaoqiufeichanggao，quanguoshiyidanshuizhenzhuyangzhidequyuyouxian，zhenzhuyangzhimianjishangshengdekongjianjiaoxiao。“weilaijiaozhangshijiannei，woguodanshuizhenzhuchanliangtishengkongjianhenxiao。”ruanhuajungaosubenbaojizhe，cihou，youyuziranzaihaidepinfanfashengyijijinyangxianyangzhenzhudezhengcezhubuchutai，shidezhongguozhenzhuyangzhimianlinruijianqushi。juyuce，zaichanliangruijianhezhiliangtigaodezuoyongxia，zhenzhuchanpinjiageyujizaiguojishichangshanghuiyou30%-50%dezhangfu，shenzhigenggao。chengbenzhangaixianranchengweiqiyetingerzouxiandeyuanyouzhiyi。zaizhenzhubeirengongquchuhou，beiqiaojihujiuchengweifeiqiwu，huoqujihubuxuyaorenhechengben，youyubeiqiaofenyuzhenzhufendechengfenxiangsi，ernianmonanduyouyuanyuandiyuzhenzhu，yincidaliangqingsongnadaoshizihaodexiaozuofangbianyumuhunzhu，shengchanchudaliangbeiqiaofen，jiamaozhenzhufenchushou。zairuanhuajunkanlai，zaizhongduanshichangshangyibudao10yuanyidaijiagexiaoshoudenamizhenzhufenzaishangyeshangjihushibukecaozuode。“jishishizhenzhudecaigoujiagedoubuzhizheixie，gengbieshuohouxutourudeyanfa、shengchan、shuijin、rengongjibaozhuangcailiaodengfeiyong。”ruanhuajunshuo。

　　行业缺标准 真伪难鉴别

　　zaiwoguo，zhenzhufendeyingyongkeweilishijiuyuan，congchuantongdenvrenshipingongnengdaotademeibaibaojiangongneng，zhenzhufenyixiangbeishounvxingqinglai。raner，jiezhimuqian，zheiyangyigefazhanxunsudechanye，bingweixingchengyigewanshandeguanlibiaozhuntixi，youcidailaidexingyexiaojiyingxiangzaoyiyinqileyeneiwairenshidegaoduguanzhu。

　　jujieshao，zuoweiyizhongdutedechanpin，zhenzhufendejiancebiaozhunzaiguoneiwaizhijinhaishikongbai，zaichanpindejianguanshangyeyoukongque。bufashangfanchenjihunshuimoyu，xujiaxuanchuan，yicichonghao，yanzhongsunhailexiaofeizhedeliyi。errenmenduizhenzhufenjianbiezhishidekuifa，yerangjiamaonamizhenzhufendeyimanyan，jiamaochanpintangerhuangzhididasixuanchuanxiaoshou，wudaoxiaofeizhe。

　　julejie，quanguoxiangliaoxiangjinghuazhuangpinbiaozhunhuajishuweiyuanhuihuazhuangpinfenjishuweiyuanhuizaozai2008nianjiucengzuzhiguoneizhuanjiadui《namizhenzhufenxingyebiaozhun (songshengao)》jinxingleshencha，bingxingchengbaopigao，danyouyuzhongzhongyuanyin，youguannamizhenzhufenxingyebiaozhunzhijinrengweichutai。zhuanjiajieshaoshuo，zi2003nianchuxiannamizhenzhufenchanpinyilai，yixieqiyekandaonamizhenzhufenshouhuanying，yefenfenjizijidechanpintieshang“nami”biaoqian，danduoshuchunshupianren。

　　zhenzhufendezhenweijianbieshigaixingyedelingyikunrao。guojiashipinyaopinjianduguanlijuyiweigongzuorenyuanduibenbaojizhebiaoshi，mianduizhenzhufenxingyechuxiandejiamaowenti，muqianhaimeiyouxiangyingdejiancebiaozhun。bushaozhuanjiayebiaoshi，zhenzhufenyubeiqiaofenyuanweiyiti，zaichengfenshangjiweixiangsi，muqianshangmeiyouhenhaodejiancebanfajinxingzhenbie。youdeqiyehaibazhenzhuyubeiqiaofangzaiyiqijiagongchengsuoweidezhenzhufen，gengzengjialejiancedenandu。jishihuaiyishiyijiachongzhen，kewufazhaodaojishuzhengju，nanyipandingzhenwei，zuizhongyewufachufa。“zaizheizhongqingkuangxia，shoujiazhenzhufensunhaizuidadeshizhengguiqiye。”ruanhuajunshuo，haiyouhenduoshiyongleweiliezhenzhufenshoudaosunhaidexiaofeizhe，gengshiweiquanwumen。

　　zaibaohuxiaofeizhequanyihushengyuelaiyuegaodexingshixia，chutaixingyebiaozhunxiandeyuelaiyuepoqie。“womenjinianqianjiukaishihuyuyaozhidingxingyebiaozhun，zhihouyezuolehenduogongzuo。”ruanhuajunshuo，zhenzhufenyubeiqiaofenruhequfenshiyigeduoniandenanti，danmuqiandexingshiyijingkeburonghuanle，daojinnianniandi，zhenzhufenxingyedebiaozhunyinggainenggouchutai，jieshi，xiangyingdejiancefangfayehuiwanshan。