戴比尔斯：进一步将培育钻石推向“时尚类”领域

gaidiaochabaogaoyoudaibiersiyu360shichangdiaochagongsi（360 market reach）gongtongfabu，zhendui5000mingmeiguoxiaofeizhediaochawancheng。

shujuxianshi，20%deshoufangzherenweishiyanshipeiyuzuanshihenyouqu，er2019nianzheiyibilijinwei14%。nvxingzigouzheyeyuelaiyuexihuanpeiyuzuanshi，yue55%derenbiaoshi，tamenhuixuanzegoumaipeiyuzuanshizhizuodezhubaozuoweisongjizijideliwu。zheiyiqianjingyudaibiersiduishiyanshipeiyuzuanshidetaiduyizhi。2018niangaigongsijituichuledengxiang（lightbox）zhubaoxilie，zuoweiyizhongdijiashishangdezuanshitidaipin。

yucitongshi，yue2/3degaojizhubaoxiaofeizhebiaoshi，suirantamenzhidaoshiyanshipeiyuzuanshi，danduipeiyuzuanshihetianranzuanshiyouzhebutongdekanfa。60%deshoufangzherenweitianranzuanshishizhenpin，errenweipeiyuzuanshishizhenpinderenzhiyou6%。41%deshoufangzherenweitianranzuanshijuyoulangmandetezhi，erpeiyuzuanshizaizheiyixiangdezhichilvzhiyou6%。37%deshoufangzhebiaoshishoudaotianranzuanshizhubaohuirangtamenganjuezijihentebie，zhiyou3%derenrenweipeiyuzuanshihuirangtamenyoutongyangdeganjue。

jiuzhengtibaogaolaikan，gaoxiaofeiquntigengqingxiangyugaojiazhidetianranzuanshizhubao，buguotamenduishiyanshipeiyuzuanshideyishizaizhujianzengqiang。ruguozonghesuoyoujiecengdexiaofeizhelaikaoliang，dayueyijingyou2/3derenqunyishidaoleshiyanshipeiyuzuanshizaishichangzhongdecunzai。jinyibandemeiguoxiaofeizhehuirenzhenkaolvgoumaipeiyuzuanshi，bingrenweitamenshiyizhongyouqu、shishang、jiagegengdidetianranzuanshitidaipin。

jinguanzongtieryan，xiaofeizheduipeiyuzuanshizuoweishishangchanpindexuqiuzaizengzhang，dantamenrengranrenweitianranzuanshishigenghaodetouzi，erpeiyuzuanshisuizheshijiandetuiyibingbuhuibaozhi。jiyuzheizhongxiangfa，70%deshoufangzhebiaoshi，tamenbuhuiweiyikeshiyanshipeiyuzuanshizhifuchaoguo1000meiyuan。

peiyuzuanshipifajiagezi2020niandisanjidukaishichuxianledafuduxiajiang，jingguofenxihoudaibiersirenwei，yingjixubapeiyuzuanshituixiang“shishanglei”lingyu。dengxiang（lightbox）zhubaoshouxizhixingguanshidifu·ke(steve coe)biaoshi：“shiyanshipeiyuzuanshijiagexiadie，zhengshixiaofeizhexiwangwomenzuodaode。”