2020年中国珠宝行业市场现状与发展前景分析

我国珠宝首饰行业规模逐年上涨

woguozhubaoshoushixingyedeshichangguimozhunianshangzhang，xingyezengzhanglvchengbodongqushi。2014-2019nianwoguozhubaoshoushixingyeshichangguimocong5674yiyuanzengzhangzhi2019niande7503yiyuan。cong2017niankaishiwoguozhushoushixingyezengzhanglvyezhunianshangzeng，2019nianzhubaoshoushixingyezengzhanglvdadao8%。

jinnianlaiwoguozhubaoshoushiqiyedechanpingongjimendianyezaibuduanzengjia，jiezhi2019niandi，xingyelongtouqiyedemendianshuliangdadaojiangjin2.5wanjia。qizhongzhoudashengyou4011jiamendian，shizaizhongguoyongyouzuiduomendiandezhubaoshipinpinpai。qicishilaofengxiang，yongyou3893jiamendian。zhoudafu，zhouliufu，yuyuangufenfenbieyongyou3699,3070he2759jiamendian。

目前珠宝首饰消费者需求以婚庆为主

hunqingshizhongguozhubaoxiaofeizhexuqiudezhuyaogoucheng，zhanzhongguozhubaoshichangxuqiude50%。genjuzhongguochuantongjiehundexisu，zhubaoshipinleishangpinweijiehunbibeipin。

suizhezhongguorenjungdpbuduandezengzhangbingqiechaoguo10000meiyuanhou，renmenyuelaiyuezhuzhongshenghuodepinzhi，jierijingjidexiaofeixiaoyingrijiantuxian，shengri，jinianri，chunjiedengjierisonglipindengyijingxingchengyizhongwenhua，yincijieqinglipinxuqiuyeshizhubaoxiaofeidezhuyaogouchengzhiyi。

我国结婚率下滑对珠宝行业造成小幅影响

2019nian，zhongguoneidijiehundengjiduishuwei947.1wandui，jiaoqunianxiajiang6.3%，2019nianneididejiehunlvwei6.6‰。

zaochengmuqianjiehunlvhejiehunrenshuzhunianxiajiangdeyuanyinzhuyaoyouliangfangmian，shihunnianlingrenkoubilixiajiangheshehuiwanhunqushixianzhu。renkoudechushenglv，cong1990niande21.06‰，zhubuxiahuadao1999niande14.85‰，erdangxiazheibufenrenkouzhenghaojinrushihunnianling。jianyuzheigejieduanrenkoujishumingxiandiyuqianqishuiping，daozhishihunrenkouzongshuyechuxiantongdengxiahua。weilaijiehunrenshudechixuzoudijiangduizhubaoxingyezaochengyidingdechongji。

珠宝消费群体逐渐年轻化且需求多元

youyuyuelaiyueduonvxingchuwaigongzuo，shouruzengjia，zhubaoshipindegoumaiyijingbuzaishihunqingdengtedinghuanjingxiadexiaofeixuqiu，goumaizhubaogengyoujiangliziji，gulideyiwei。lingwai，nianqingrenchengweixiaofeizhuli，qianxiyidaishehuazhubaoxiaofeigengjiaqingxiangyumanzuzishenduimeidezhuiqiu，yijizhuiganchaoliushishang，zheishidezhubaoxingyedexuqiuyousuozengjia，tongshilingzhubaoshoushidarunianqingshichang。

conggedashechipinzhubaopinpairudifuni，kadiyadengjinxingnianqinghuayingxiaodecelveyekeyikanchu，nianqingquntiduizhubaoshoushixiaoshoujuyouyidingdeyingxiang。

预计2025年珠宝首饰行业市场规模将达到9000亿元

congduanqilaikan，youyu2020nianshangbannianxinguanyiqingdeyingxiang，dabenfendiquzunshoutichangdebujujizhengcepeihekongzhiyiqing，zhishihunyanxishiyanhou。suizheyiqingdekongzhi，hunqinggangxuyouwangzai2020nianxiabanniandedaojizhongshifang，duanqineijianghuijihuangjinzhubaodexiaoshouqidaotuidongdezuoyong。genjuguojiatongjijushuju，huangjinzhubaolingshouetongbizengsuyijingcong2020nian1yuefende-41%tishengzhi7yuefen7.5%。

zhangqilaikan，jiehunlvdexiajianghuiduihuangjinzhubaoshipinxiaoshouzaochengyidingdeyingxiang。weilaijiehunrenshudechixuzoudijiangduizhubaoxingyezaochengyidingdechongji。danshiyouyuxiaofeinenglidetishenghexuqiudeduoyuan，yijinianqingquntizaizhubaoxingyedexiaofeiyingxiangli，weilaijinianzhongguozhubaoxingyedeshichangguimojiangyiranbaochizengzhangqushi。

yuji2025nian，woguozhubaoshoushixingyeshichangguimojiangzai9445yiyuanzuoyou。