中国钻石行业现状及发展：女性成未来消费主力军

       jiezhi 2016 nian，woguosan、sixianchengshidezuanshizhubaozongxiaoshoueyuzongjianjian shudequanguozhanbifenbiewei 43%he 37%，qizhongzongjianshuzhanbiyijingyuerxianchengshichiping，danzuanshizhubaoxiaofeizonge zhanbiyijingxianzhugaoyuyi、erxianchengshishuiping，zhengmingsan、sixianchengshidezuanshizhubaoxiaofeidanjiayijingyuanchaoerxianchengshishuiping。zaixiaofeiquntizhong，zuanshixiaofeizhangfumingxianyusan、sixianchengshilaoqianxiyidaiyunianqingqianxiyidaizhongdenvxingyoujiaodaguanlian。

       低线城市“小镇青年”钻石消费提升

       zi 2009 nianyilai，woguowenjuquanqiudierdazuanshixiaofeishichang。genjuchanyexinxiwangshuju，woguozuanshishou shixiaofeiguimocong 2006 niande 31 yimeiyuanzengzhangzhi 2017 niande 100 yimeiyuan，nianjunfuhezengsugaoda 11.23%。2018 nianquanqiuzuanshishichangguimowei 859 yimeiyuan，ruo 2018 nianwoguozuanshizhubaoxiaoshouequanqiushichangfenebaochi 2017 nianshuiping（yue 12%），zewoguo 2018 niandezuanshizhubaoxiaoshouedayuewei 104.8 yimeiyuan，duiyingtongbizengzhang 5.08%，duiyingxiaoshouetongbizengjia 4.8yimeiyuan，lingxian 2018nianquanqiuzuanshizhubaoxiaoshoue 4.88%detongbizengsu。

       低线城市年轻化群体崛起

       ruoannianlingcengjihuafenwoguodezuanshixiaofeishichang，wuluncongzuanshizhubao xiaofeizongjinehaishixiaofeijianshushanglaikan，nianlingchuyu 26-39 suidelaoqianxiyidai（yuezhan 70%）yunianlingchuyu21-25suidenianqingqianxiyidai（yuezhan 8%）shidangqiandezhulixiaofeizhe，ershangchuyu0-20suidezshidai（yuezhan 1%）kenengshiweilaidezhulixiaofeirenqun。genjudaibiersideyanjiuxianshi，zhongguonvxingduiyuzhubaoleichanpindepianhaojiaoweiyizhi：48%denianqingqianxiyidaihe 43%delaoqianxiyidaijiangzuanshizuoweishouxuan；erzaizyidaizhong，36%jiangzuanshizuoweishouxuan，26%jiangbojinshoushipaizaidierwei。

       以婚嫁需求为主的钻石消费

       jiuhunjiaxuqiulaishuo，woguomuqiandehunjiashichangzhongzuanshizhubaodeshentoulvyijinglveweichaoguomeiguozheiyangdefa daguojiachengshushichang。meiguo2017nianweimanzuhunjiaxuqiudezuanshizhubaoxiaoshouezhanbiwei 26%，danzheiyizhanbishicong2013de32%liannianxiahuasuozhi。zhiyuzhongguo，2012nianshiwoguoweimanzuhunjiaxuqiudezuanshizhubaoxiaoshouezhan bijinwei23%，zhihoujingguolianniantishengyu2016niandadao 28%，chaoyuemeiguo2017nian26%deshuiping。

       jiehewoguomuqianshangmairufadaguojiazhilie，bingqiewoguohunjiashichangdezuanshizhubaoshentoulvyijiuyuandiyumeiguoyuribendeshuiping， yujiweilaiduanqineiwoguozuanshizhubaozhonghunjiashichangdefenerengjiangshoudaozuanshizhubaozaihunjiashichangzhongdeshentoulvtishengershangsheng，dancanzhaomeiguoyuribendengfadaguojiadechengshushichang，zuanshizhubaozaiwoguohunjiashichangzhongdeshentoulvbijianghuizaidadaodingfenghouhuiluobingweichizaiyidingfanweineishangxiaofubodong。zhangqilaikan，woguoyimanzuhunjiaxuqiudezuanshizhubaoxiaofeijiangchedirangweiyufeihunjiaxuqiuxiaofei。

       jinguanduanqineiwoguozuanshizhubaoxingyezhongweimanzuhunjiaxuqiudexiaofeirengyouyidingdechengzhangkongjian，danshijiehewoguojinnianlaidejiehundengjiduishuyijicujiehunlvshujulaikan，erzhejunchuyuwenbuxiahuadequjiannei，jiejinwoguogaigekaifangyilaidezuidishuiping。jiezhi 2018 nian，woguojiehundengjiduishugongji 1010.8 wandui，jiaoquniantong qitongbixiahua 4,92%，jinwunian cagr-5.58%；cujiehunlvwei 7.2‰（qianfenzhi 7.2），jiaoquniantongqijiangdi 0.5‰，jinwunian cagr-6.21%。

       zaihunjiashichangduanqineijiaoweifalideqingkuangxia，zuanshizhubaodefeihunjiaxuqiuzengzhanghuonengweixingyetigongewaiqudongli。feihunjiaxuqiuleizhubaochengxingyeguanzhuzhongdian

       woguozuanshizhubaoxuqiujin 30%laiziyuhunjiashichang，neimewo guozuanshizhubaolingwai 70%zuoyoudefenebianlaiziyufeihunjiaxuqiu。feihunjiaxuqiujueqidezhuyaobiaoxianzhiyibianshixiaofeizheduizuanshizhubaodeguanzhuduyoudanyidezuanjiequxiangduoyuanhuachanpin。

       tongguoduimei、ri、zhongsanguozhongzigouzuanshizhubaodenvxingxiaofeizhetezheng，womenkeyikanchumuqianwoguozigouzuanshizhubaozuiduodebianshidadaozhongdengshourushuipingdezhongniandanshennvxing，ergenjuchangshipanduanmanzushangshusanleitiaojiandedaduoweixiandai zhichangnvxing。congzuanshizhubaozigouxuqiudezhulirenquntezhenglaikan，woguodangqiandezhulirenquntezhengyuzheiliangdafada guojiazhijianchayichuquribendejiehunnvxingzigouxuqiuxianzhugaoyudanshennvxingwaijiwuchayi。

 ;      jiyuci，weilaiwoguozuanshizhubaofeihunjiaxuqiunengfouweixingyetigongqiangdadequdonglijiangzhuyaoyikao：1.woguozhiyenvxingdezhanbi；2.woguozhiyenvxingdenianshourushuiping。

       zi 2015 nianzhijin，woguofunvjiuyeguimochixukuoda，zhiyenvxingzhanquanshehuijiuyerenyuandebizhongyou2015niandu42.90%tishengzhi 2017 niande 43.50%。weilaisuizhequanguorenjunkezhipeishourushuipingdebuduantisheng，mairuzhongdengshoururenqunshibijiangbuduankuoda，erzaiciguochengzhongdadaozhongdengshourudezhiyenvxingzongshuyejiangdeyitisheng。zheileinvxingduiyuzhubaoshoushileidexuqiuyejiangbuduankuoda。