anglo american plc(yingmeiziyuanjituan)qixiadezuanshijutou de beers(daibiersi)fabuniandubaogao《diamond insight report 2019》,yuji2019nian de beers deyingxiaoyusuanjiangchaoguoquniande1.7yimeiyuan,jiexialaijiangbazhongdianfangzaimeiguo,zhongguohunjieshichangrengyouhendatishengkongjian。
美国依然是全球最大的钻石市场
de beers zai《diamond insight report 2019》zhongzhichu,2018nianquanqiuzuanshixiaofeixuqiuzengzhangle2%,dadao760yimeiyuan,yimeiyuanjisuan,zhongguohemeiguoshizengzhangzuikuaidediqu,juntongbizengzhang5%。
qiezai“jianshidehongguanjingjihuanjing”dezhichengxia,meiguodezuanshishoushidexuqiudadao360yimeiyuan,zhandaoquanqiuzuanshishoushizongxuqiudejin48%。quanqiupaoguangzuanshishichangzhong,meiguodeshichangfenebilizhandaole49%,zhongguowei14%。zhongguodezuanshihunjieshichangrengyouhendatishengkongjian
jinguanmeiguoxuqiubaochiqiangjing,danqitadifangdezuanshishichangquezouruan,xianggangdongdangdeshehuijushihemaoyijinsuodouyingxianglezhongguodezuanshixiaoshou。
buguode beers jituanfuzexiaofeizhehepinpaiyewudezhixingfuzongcai stephen lussier zaitidaoquanqiudierdazuanshishichang——zhongguoshibiaoshi:”zhongguorengshiweilaizuiyouqianlideshichang,kankanwomenzaiguoqu20nianzhongduizhongguodedinghunchuantongchanshengleduoshaoyingxiang,xianzaizhongguoyouyibandexinniangdouzaishiyongzuanjie,zheishiconglingdao50%zhanbidegaibian。
erzaimeiguo(dinghunshiyongzuanjie)zheiyibiliweisifenzhisan,womenyoujihuijiangzhongguodezheiyibiliyetigaodaosifenzhisan。suiranzuanshizaizhongguowenhuazhongbingbuchuantong,danzuanshizaizhongguobingbunanmai,yinweitanengjifarenmenduiyongyouzhenguiermeilidedongxideyuwang。”
钻石婚戒价格下滑
baogaocheng,zaimeiguo,yuelaiyueduodenvxingweizijigoumaizuanshi,zheicujinle de beers dezuanshixiaoshou。zai2013nianzhi2017niandewunianshijianli,meiguonvxingweizijigoumaidinghunjiezhidebilicong7%fanleyibei,dadao14%。erqienvxinggoumaijiezhishipingjunbinanxingduohuasanfenzhiyideqian,nanxingpingjunxiaofei3300meiyuan,ernvxingpingjunxiaofei4400meiyuan。
de beers biaoshi,wulunshiduiyutongxingbanlvhaishiyixingbanlvlaishuo,zuanshirengranshidinghunjiezhideshouxuan。yongyudinghunhehunliyongtudezuanshixiaoshouzhanlemeiguo、zhongguoheribenxiaoshouedesifenzhiyizhiduo。
danrujingoumaizuanshishoushizuoweiliwudexuqiuyijingchaoguolejiehunyongtu,baokuogezhongteshuchanghedeliwuhesongjizijideliwu,birutongju、lianaijinian、jiehunjiniandeng。buguozongdelaishuo,yongyuchengnuoyijizuoweisongjinvxingdeaiqingliwudezuanshizhubaoxiaoshourengranzhanquanqiuzongjiazhideyibanyishang。
lingwai,dinghunjiezhidepingjunjiagebingmeiyouchuxianshangzhang,fanercong2013niande3700meiyuandiezhile3400meiyuan,qizhong,zhongguoxiaofeizhededinghunjiezhipingjunjiagewei900meiyuan。quanqiuqianxiyidaidedinghunjiezhipingjunjiagezeshizhongwendingzai3500meiyuanzuoyou。
yinci de beers qiangdiao,jinguanzuanshirengranshiaiqingdeyoulixiangzheng,danzuanshixingyebixurenshidaoxiandaixiaofeizhepinweihexuqiudebianhua。zaikaifachanpin、pinpaihelingshoutiyanshi,yingkaolvgengduodeyingyongchangjing,buzaijuxianyudinghunhehunliyongtu,tongshigengzhuzhongshishanghegexinghua。
De Beers 将加大营销力度
zuoweiquanqiushizhizuidadezuanshishengchanshang,de beers jituandezhanlvezhuguan esther oberbeck biaoshi,gongsijiangtuichuxindeyingxiaohuodong,zhongdianyehuifangzaimeiguohezhongguo。tameiyoushuomingjutiyusuan,danbiaoshi de beers 2019niandeyingxiaozhichujiangchaoguoquniande1.7yimeiyuan,shishiduonianlaidezuigaoshuiping。tahaibiaoshi,zheixiehuodongjiangjizhongzai“zigouhehunqingshichang”shang。
zai《diamond insight report 2019》baogaozhong,de beers haizhongxinqiangdiaoletianranzuanshideshichangjiazhi。debeers tongguoqixiade forevermark pinpaixiaoshouweijingjiagongdezuanshihezhubao。
gaigongsiyuji,suizheyixiekuangdeshoumingjiejinkujie,birukuangyejutoulituojituan(rio tinto)zaiaodaliyadeargyle kuang(xiangjian《hualizhi》baodao:xiyoufenzuanchubeikujie,quanqiuzuidafenzuankuangchang argylejiangyumingnianguanbi),yuanzuanshichangjiangconggongguoyuqiudeqingkuangzhongfusu。
zai2018niandebaogaozhong,de beers cengbiaoshishiyanshipeiyuderenzaozuanshishiyigejudadeshichangjihui。bingyu2018nian9yuetuichulerenzaozhubaopinpai lightbox jewelry。danzuijin stephen lussier zaijieshoucaifangshibiaoshi:“dayuezaiquniandezheigeshihou,renzaozuanshideyinqideguanzhuguimoyuanyuanchaoguoleshengyibenshen。shijishang,zheixieshiyanshipeiyudechanpinzhizhanzuanshishichangbudao1%defene,jiageyezaixiajiang,jinjinnianjiuxiajiangle65%,erqiehenkenengjixuxiahua。”
stephen lussier jinyibuqiangdiao:“jinniandebaogaoguanzhudeshizuanshizairenjiguanxishijiezhongsuodaibiaodegainian,yijirenjiguanxibuduanbianhuadebenzhi。renzaozuanshibugui,benshenyemeiyouhengaodejiazhi,suoyijiazhiyebuchijiu。dangxiaofeizheyongzuanshilaijinianzhongyaoshijianshi,tamenxiangyaodeshizhenzhengdetianranzuanshi。”
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