2016-2017中国文化消费市场白皮书（珠宝和腕表类）之钻石指数报告

       youguotuziyuanbuzhubaoyushishoushiguanlizhongxin（guojiazhubaoyushizhiliangjiandujianyanzhongxinngtc）xuanchuantuiguangbuyujinritoutiaojinxingdujiashujuhezuode《2016-2017zhongguowenhuaxiaofeishichangbaipishu（zhubaohewanbiaolei）zhizuanshizhishubaogao》zaixianggangguojizhubaozhanzhengshifabu，《baipishu》caiyang5yizhongguoxiaofeizhe，shouciyunyonghulianwangdashujuquanmiandiaoyanzuanshishichangsuodechudexiaofeiguanzhuzhishu。quanmianjiedule2016-2017nianduzuanshixiaofeilingyudedazhongwenhuaxiaofeishichang、gexinghuadingzhixiaofeishichanghetouzishouzangxiaofeishichangdeguanzhuredianyuqushi，shendupouxi“qianxiyidai”dezuanshixiaofeiguanyuhulianwangshidaidexiaofeixingweidebiange。

       zuoweizhubaoshoushideyidazhuyaomenlei，zuanshizongtixiaofeishichangyujingjizhouqijinmixiangguan。muqianwoguomeinianzuanshixuqiuliangyue620yi，yujiweilaiwunianxuqiuzengsurengjiangzai5%-10%zhijian。zuanshixuqiudezengzhangzhuyaodeyiyuzhongchanjiejijigenggaoshourujiecengquntishuliangdezengjia。

       钻石消费关注人群

       （1）钻石是女人最好的朋友

       hengjiudemeiliheyonghengbuxiudeaiqing，shijihusuoyounvxinghuaichuaidemengxiangheneixinyongbuyanshuodemimi。zuanshidezheizhongxiyou、hanjiandetezhi，zhenghaogaodumanzulenvxingdezheizhongneizaidexinlixuqiu，chengweinvxingxinmuzhongdeshenqi“mofashi”。yezhengyinweiruci，yunanxingxiangbi，nvxinggengpianaizuanshi。

       （2）上海用户最关注钻石

       butongdiquxiaofeizheduizuanshideguanzhuduyedabuxiangtong。yanhaishengshizuoweikaifangfadadiqu，yiqiyizhiyilaidegaoxiaofeishuiping，shidexiaofeizheduizuanshidelejieyejiaoduo，tongshiyeshizuanshishangzhulituiguangdediqu。

       tongshi，zuoweiwoguojingjizhongxinhezhubaojujiqu，shanghai、guangzhoudexiaofeizhezuiguanzhuzuanshi，jiaoyishichangyeyichanghuoyue。

       （3）适婚年龄消费者、时尚达人是钻石消费最关注群体

       bukefouren，hunqingshichangdejudaxuqiuyijiushizuanshixiaoshouzengzhangdezhuyin，24-30suideshihunnianlingcengxiaofeizhegengjiaguanzhuzuanshi。yucitongshi，shoushichangyingxiaohuodongdequanfangweiyingxiang，zuanshizuixianbeifuhuodeshizhongguonianqingyidaidexin。duiyuhenduozhongguo85houshenzhi90houdenianqingyidailaishuo，zuanshibujinshiyonghengaiqingdexiangzheng，gengxiangshiyizhongshishangbiaoji。

       （4）时尚ICON、资深娱乐观察员，除了钻石她们还对这些感兴趣

       guanzhuzuanshijizuanshishoushideyonghuwangwangshimeihaoshiwu、meihaoshenghuodeyonghuzhe，tamenzhuiqiujingshenshangdeyuyue，guanzhuguangxianlianglideshenghuo，tamenshishishangdaren、zipaidaren，kenenghaiyongyouzijidezimeitihezhibopingtai，tamenreaibagua、shuxiyulequan，gengshizishenyuleguanchayuan，youguanshishang、yuleyumeideshiwu，doushitamendeguanzhuredian。

       （5）春节、“双十一”、小长假，这些购物节钻石销量火爆

       yu70%demeiguorenyongyouzuanshishoushixiangbi，muqianzhiyou20%dezhongguochengshijuminyongyouzuanshishoushi，yinci，zhongguodezuanshixiaoshoushichanghaiyouhendadekaituokongjian。erqie，yuxifangguojiajinyouganenjieheshengdanjieliangdazuanshixiaofeijierixiangbi，zhongguoyougengduodezuanshixiaofeijieri，liruchunjie、qingrenjie、qixihe“shiyi”huangjinzhou，shenzhi“shuangshiyi”gouwukuanghuanjie。zheiyiweizhejihuyiniandemeiyitiandoukeyichengweizhongguorengoumaizuanshidejieri。

       jinritoutiaodashujuxianshi，meinian5yue、11yuerenmenduiyuzuanshideguanzhuduxianzhutisheng，erduiyuzuanshishipindeguanzhu，zai5yueyedadaolefengzhi，meinianchunjiede1yue-2yueyefeichangguanzhu！

       钻石消费购买要点

       （1）类型

       zhenduibutongdezuanshishipinleixing，xiaofeizhedegoumaiyitubutong。pirugoumaizuanjiededaduoshijiangyaojiehundenvxing（youbanlvpeitong）；danruguogoumaideshixianglian、shoulianhuozheerhuandengzuanshishipin，zedaduoweizijipeidai。zhubaomendianzishenxiaoshoudianzhangbiaoshi，“4000~6000jiaweidezuanshixiaoliangyaohaoyixie。ruguobushimaijiezhi，henduo30suizuoyoudenvxinggukeyuanyimaixiexiangzuanerdinghuozhediaozhuixianglian，dankelashudoubuda，jiageyebuhuitebiegao。”

       （2）款式

       suizheshenghuoshuipingdebuduantigao，zhubaoshoushixiaofeizheduipinzhideyaoqiuyebuduantigao，xiaofeizhegengjiazhuiqiukuanshidegexinghua、duoyanghuahezhuangshixing。yinci，zhubaoqiyexuyaojubeijingenshenzhiyinlingshichangchaoliudechanpinshejinengli。zheijiuyaoqiuzhubaoshoushiqiyejubeijiaoqiangdeshejishituanduiyijilianghaodechanpinshejizhiduyutixi，huozhezhengheliyongwaibushejiziyuandenengli。yinci，jinruzhubaoshoushixingyedeshejimenjianjiaogao。

       （3）工艺

       zhubaogongyifanfu，zaoxingduoyang，bulunshidongfangchuantongdehuasi、diancui、jinyincuodenggongyihaishixifangdegeleizhubaoxiangqiangongyi，doulingzhubaochanshenglewanqiandebianhua。zairenmenguanzhuzuanshidegongyishi，shouxianhuibeitadefuzayuqiaosisuojingtan。dangran，zuoweipeidai，shushiduyeshixiaofeizhezaikaolianggongyishidezhongyaoyinsu，ruguoyouyixieteshudegongyihegaokejiyuansuzailimian，neiziranshigenghaobuguodele。

       （4）品牌

       guoneizhubaodexiaofeiquntizhengchengxianchuguangfanheduoyuanhuadequshi，danzaizhongduoxiaofeizhedexiaofeixuanzepianhaozhong，pinpaizhimingdugao、xinyulianghaodejinzizhaopaiyidingshigouwudeshouxuan；ergongyingshangyegengqingxiangyupinpaizhimingdugaoheyouyidingjingyingguimodeqiyehezuo，zheijuedinglepinpaiduiyuzhubaoshoushiqiyedezhongyaoxing。

      butongzhubaopinpaiwangwangyunhanleqiteyoudeshejilinian、pinpaidingweiyijiwenhuayuansu，huodexiaofeizhederentongbingchanshengxiyinlixuyaojingguozhangjiujingyingdechendianhejilei，zheizhongpinpaidehexinjingzhenglichengweijigaodexingyejinrumenjian。

       国际珠宝品牌关注度TOP10

       woguozhubaoshoushishichangyixingchenglejingneipinpai、xianggangpinpai、guowaipinpaizhubaoqiyesanzudinglidejingzhengjumian。qizhong，gaoduanshichang（shechipinshichang）zhuyaobeiguojizhubaojutoulongduan，rucartier（kadiya）、tiffany（difuni）、bulgari（baogeli）、piaget（bojue）、de beers（daibiersi）deng，zheixiepinpaiyiguoneiyixianchengshiweizhuyaoxiaoshoushichang，zhuyaomianxiangzhonggaoshoururenqun，yugangzijineizipinpaizhengmianjingzhengjiaoshao。