珠宝文化之大牌珠宝的“品”与“牌”

 　　xuduorenmaidongxidouzhuzhongpinpai，renweineishiyijianhenyoumianzideshi，neimegoumaizuanshiwomenyinggaizhuzhongpinpaihaishipinzhini?maizuanshi，zaipinpaiyupinzhidejuezezhongjian，jiujingsheizuizhongyaoni?

　　yiweidezhuiqiupinpai，haishiyoudianbuzhide。yikezuanshidejiagedaodizhiduoshaoqian，bushiyoupinpaijuedingde，shenzhikeyishuohepinpaimeiyourenheguanxi，zuanshidejiageshiyouzuanshizishendezhongliang、yanse、jingdu、qiegong(jizuanshide4c)juedingde，zheizaiguojishangshiyoutongyibaojiade。

　　买珠宝 选品牌还是买品质

　　tongyangdeyikezuanshi，ruguozhijiegoumailuozuan，ranhouzaixuanxiangtuoxiangqian，qijiageyaobisuoweidepinpaizuanshibianyizhishao50%，shenzhi70%。rucikanlai，xiaofeizheweisuoweipinpaizhifudejinqianyaobizuanshibenshendejiazhihaigao。tuiyibujiang，congbaozhizengzhihebianxiandejiaodushuo，shuyoushulie，zirankeyihengliangchulai。

　　maizuanjie，henduorenhenzhuzhongpinpai，huozheshihenduorendouhuiquxianggang、chuguodengmaizuanjie。yishipazaibendimaidaojiadezuanshishipin，ershixianggangdengdifangdezuanshibianyi。zhendeshizheiyangdema?

　　shouxianlaishuoluozuan，yejiushimeiyouxiangqiandezuanshi。zuanshijiazhiruhehengliang，yikezuanshidaodijiazhijihe，shiyoushenmejuedingde，youmeiyoutongyibiaozhun?daanshi：you。zuanshizaiguojishangshiyoutongyibiaozhunhebaojiade。zheijiuhaobihuangjin、baiyindengguijinshu，ninengshuomoumoupaizidehuangjinbilingwaidemoumoupaizidehaohuochama?xianranbuneng，zhiyaoshihuangjin、zhiyaodadaomouzhongxiangyingdepinzhi(birutongchangrenmensuoshuode18k huo24k)jiuzhixiangyingdejiaqian。buyintadepinpaibutong，yebuyintadechandibutongeryoutaidaqubie。zuanshiyeshiruci。juedingzuanshidejiazhishiyouzuanshibenshende4cjuedingde，jizuanshidezhongliang、yanse、jingdu、qiegong，erzheisixiangyedoushiyouxiangxidezhibiaohedengjilaihuafende。yejiushishuoyikezuanshizhiyaodadaoxiangyingdezhongliang、yanse、jingduheqiegongjibiejiuzhixiangyingdeqian。rujinhenduorengoumaijiehunzuanjiebuzaimixinpinpai，yebuzaiyaodaoshenmedashangchangle，ershiqiaoqiaoliuxingqixuanzeluozuandingzhi。jibendezuofajiushizijixuanyikeluozuan，zaitiaoxuanxihuandejietuokuanshihecaizhi，zuihouzhijiejiagongxiangqianjiuokle。zheiyangzuodehaochushixianeryijiande。

　　品牌定位 文化先行

　　pinpaishishenme?shangbiao、mingcheng、jixiaofeizheliuxiadezongheyinxiang。zaibiaoxiangzhixia，yingshiqidutedewenhua、chanpinjilishi。womenzhisuoyirenkeguowaidepinpai，guoneidelaozihao，shirenkezheixiepinpaisuochuandachudewenhuayulinian，zheikeyishiyigeminzuwenhua，yekeyishiyigeshenghuolinian，bingfeiyigedanchundepaizihemingzi。

　　yigezhenzhengdepinpaishijiangdutedewenhuadingweihou，tongguochanpinlaichengzaijizhanxianzheiyiwenhua，lijingshijiandexilihechendian，qiwenhuazhujianbeixiaofeizhecongrenzhidaorenkedeyigeguocheng。

　　shichangshiyibashuangrenjian，pengbofazhandeshichangbiaoxiangxiabiranyinzangzheshencengdeyoulv。youyuzhongguoshichangdexuqiu，zhongguozhubaoxingyeneimashangyongxianlehenduopinpai，danpinpaijishiputiangaidixuanchuandecuowuguannianjiangzheixiepinpaidairuleqitu，weiledaxianggezidepinpai，zheixiezhubaoshangjiatouruledaliangderenli，wulijinxingxuanchuantuiguang，xingxianggaizao，quefaxianbingweiqudeyuqidexiaoguo，huodexiangyingdehuibao，xiangfanshichangjiyudehuikuishaozhishenshao，youshihoushenzhiqidaolefumianxiaoying。

　　jiuqiyuanyin，shimeiyouhaodewenhuadingwei。shishishang，pinpaiyuwenhuajiuxiangyiduiluanshengxiongdi。pinpaiwenhuashipinpaidehexin，gaiwenhuabixujuyougaodudegexinghua，zheiyangcainengmingquequbieyuqitapinpai，jubeihexindejiazhijichuhejingzhengyoushi，caibuhuiyanmeizaipinpaidewangyangzhong。meiyouqingxiwenhuadingweidepinpaiqishizhishiyigepaizi，shiquefalinghunheshengminglide。youlemingquedewenhuadingwei，pinpaiduishichangdedingweijiuhuigengqingxi，nengzhunquedezhaodaoshichangqierudian，yiciweijichushejizhizaofuhegaiwenhuadetesechanpin，zheiyangdechanpinnengyouxiaodebikaishichangchanpintongzhihuadejingzheng，jinrushichangyihou，chanpindeshichangshengmingzhouqiyehuiyanzhang，congeryingdexiaofeizhederentongheqinlai，weiqiyehuoqugenggaodelirun。

　　wuqiannianhuaxiawenmingshizhongguopinpaijianshezhemendebaoguicaifu，shaojiaxiushiheshenghuabiannengjiyuzijipinpaifuyuxindeshengming，erzheixiewenhuajidianyeshiguoneixiaofeizhemenpubianrentongde，ciwaisuizhexifangwenhuadechongjiyijizhongguoxiaofeizhedeguannianzhuanbian，zhongxifangwenhuaderongheyeshipinpaijianshedeyigexinqiji。yincizaipinpaijianshedeshihou，shouxianyiwenhuaweidaoxiang，quelipinpaidingwei，wenhuaxianxingdezhanlve，shizhongguozhubaoshangjiamenbixiudeyimenkecheng。

　　中国式的珠宝消费文化

　　wenhuashipinpaidehexinjiazhi，zhubaopinpaitongyangzunxunzheigeguilv。youyuminzu，diyu，lishidechayi，birandaozhiwenhuadechayi，suoyizhongguodezhubaoxiaofeiwenhuayuxifangwenhuashiyouchayide。xifangrenduizhubaodexiaofeizhuzhongqizhuangshixing，zhangyanggexing。erduiyujieshoukongmengzhidao，qianxu，neiliandezhongguorenlaishuo，zhubaobaozhixing，chuanchengxingdechuantongguannianhuiyindaoxiaofeiquxiang，gaigekaifangyilai，suizhezhongguojingjishilikuaisuzengzhang，minzuzixinxinzengqiang，duixifangwenhuagengduodelijiehebaorong，xingchenglezhongguotesedexiaofeiguan，shiyizhongjiangchuantongjiazhiguanyuxiandaipinweixiangronghedezhongguoshixiaofeiguannian。

　　zaizhongguozhubaodejindaishizhong，youyuyigeteshudelishishiqi，zhubaowenhuayiduchuxianduanceng，daliangchuantonggongyishichuan，henduobainianlaozihaoguanzhang，zhongguozhubaoxingyedierudaozuidigu。gaigekaifanghou，zhubaoxiaofeishichangkaishifusu，chuqiyouyuchanpindeyanzhongkuifa，xiaofeizhezhuzhongdeshiduizhubaoshuliangdemanzu，zhiyaoqiunengmaidaoyijianzhubao，duikuanshi，gongyijibenbuzuoyaoqiu，zaizheiyangdeshichangxiaofeiladongxia，zhubaoqiyeruyuhouchunsunbanfazhanqilai，chanpinshuliangfeichangchongzu，zheishidexiaofeizhekaishijinrulixingxiaofeijieduan，duichanpindezhiliang，jiage，gongyidengyaoqiubuduanzengzhang，suizheshenghuoshuipingdejinyibutigao，xinxiquanqiuhuadekuaisufazhan，xiaofeizhekaishizhuiqiugengnengbiaoxianzijigexinghejiazhidechanpin，jinruganxingxiaofeijieduan，xiaofeiguochengzhongsuoliuludeziwosecairiyinonghou，yuelaiyuezhuzhongchanpinsuochengzaijizhanxiandeqingganjiazhihewenhuafujiazhi，shiduizhubaopinpaixuqiudeziranliuluhekewang。

　　国外知名珠宝品牌“品”“牌”具备

　　zaibianbuliushuixiandeshijieli，kadiyagaojizhubaowoxingwosu。kadiyagaojizhubaodeshougongzuofangziyouguzhuodeyunwei，ershijiandexiqibaoshidouningyuanyukadiyagaojizhubaoweiwu。kadiyabujinjinmingbaigukedemengxiang，haidongdebaoshidexinsi。

　　kadiyadekuangshijiezuo(kadiyajiezhi,kadiyaxianglian,kadiyadiaozhui)，jingzhixinikanchengwanmei。jingyiqiujingyizhishikadiyashengcundezhunze，kadiyadezhubaozuopindouzaigaojizhubaogongzuofanglizhizuowancheng，neilidaibiaozhefaguonaizhiquanqiuzuijingzhandezhizuogongyi。meijiankadiyagaojizhubaozhishengchanyijian，ningjuzhegongzuofangzhenggetuanduijigeyueshenzhijiniandexinxue。

　　每件卡地亚高级珠宝只生产一件

　　yibanlaishuo，zhubaoshejishihuiyibaoshiyuanyoudexingzhuang、secaiweijichu，，xuanzezuinengjiangbaoshizishendemeilichongfenfahuidezhuti，zhihouhuizhiduofushejixiaoguotu，xiangxibiaozhuyansejichicun。querenshejihou，haiyaojinxingduocideshengao、taolunhexiugai。weilejinkenengtixianzaoxingxijie，shejishihuixianyonglvseladiaozhizuomeigebufendemoxing，shixianyanjiufangzhibaoshideweizhi，zaishijiwanchengjinshudizuodediaogong，diaozaochuxiangqiankongdong。youyubojinshifenjianying，nanxingzhubaogongjiangxuyaohuafeihendadeliqi，cainengzaibojinmozishangshougongzaodong，zheixiekongdongbujinyaojuyoutongyangdeshendu，haiyaoyoujingyanfengfudegongjiangyongmianxianyigegedamoguanghua。

　　zhenggexiangqianguochengyoushougongwancheng，neixiedaruoeluanhuoxiaorumilidebaoshikaoyanzhegongjiangdeyanlishoulihenanienengli，yinweibaoshizaixiangqianguochengzhongyibuxiaoxinjiuhuiposun。zuihoutongguojiaojiejiangzhengjianzhubaowanzhengchengxian。

　　tongyangshizuanshi，butongdedengjihuobutongdeqiege，huirangzuanshidejiazhidaxiangtingjing。kadiyatiaoxuanshijiezhenguixiyoudecaizhiwanchengyijianzuopin，shijieshangwanmeidezuanshibuduo，qizhongbushaodouhekadiyayouyuan。